Balance is at the base of every composition; it determines whether the photo is pleasing and harmonious to look at, or rather uncomfortable and unresolved. If you look at balance in a literal sense, a very basic analogy comes to mind which is that or the weighing scales. If you divide the photo in half with a fulcrum in the middle, you can place objects in different parts of the scene to make the photo appear balanced or unbalanced.
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source https://expertphotography.com/basic-composition-techniques-balance/
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